about
The Story Behind It All...
It all started when I was 17, spending a summer with my grandfather for the first time.
He was a historian and a professional genealogist, a man with the expertise to navigate historical records and uncover family stories from just a name. His passion was contagious. Anyone who walked through his door—whether the bin man or the postman—left with a piece of their history. Seeing their eyes light up as they realised their story mattered was unforgettable. It was then I discovered my passion for helping people feel seen and connected through their stories.
At the time, I was studying graphic design, immersed in creativity.
When social media began to rise, I naturally expanded my skills to include photography, videography, and editing. But I noticed something deeper: my clients struggled to express their stories in a way that truly resonated with their audience.
That’s how I became a social media strategist.
Inspired by my grandfather’s ability to craft meaningful stories, I now help businesses create content that connects, inspires, and makes people feel valued.
Why do I do what I do? Because I know the power of a story well told. After working with hundreds of brands across industries, I’ve seen it time and time again—your audience doesn’t just want a product; they want connection, authenticity, and purpose. That’s where I come in.
With years of experience in branding, content strategy, video editing, and storytelling, I’ve honed the skills to take your unique message and turn it into content that grabs attention and sparks action. I don’t just create pretty posts; I build strategies that work, videos that convert, and stories that stick.
My goal? To help you stop being just another business and start being the brand your audience can’t forget.
Want To Work With Me ?
Let’s chat! I’d love to get to know your business and hear your story! Let’s hop on a free 30-minute onboarding call to explore how we can bring your vision to life and see if we’re a good match to work together.
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